Directory submission is a great way to earn more backlinks for your website, which in effect will improve your page ranking. The higher the number of submissions the better the page ranking though other factors may come into play. It is entirely possible to do directory submissions yourself but the challenge is that these directories are ever increasing by the day and so becomes more difficult and time consuming to do them manually. There are software available to help make the task a whole lot easier. Due to the number of software on the market, it is important to make analysis on software and choose the one that seems most suitable. Ideally the following factors are relevant in choosing directory submission software.
1. Number of directories - In the first place, the reason you are likely to opt for software submission is that you need to submit to plenty directories with ease. It is therefore important that the software submits to high number of directories as much as possible. Software offering less than a thousand submissions are not recommended whiles those offering more than three thousand submissions are very uncommon.
2. Quality of Directories - Most of today's directories are flooded with spammers and search engines know this. If you get a good number of submissions made to these low-lying spam filled directories, you risk being flagged by the search engines. It is therefore important to check the directories listed in the software and be sure your submissions are not going into 'bad neighborhoods'.
3. Email confirmation report - This is a must-have feature for any software you choose for automated directory submission. The confirmation email should indicate whether the submission was completed and accepted or there was an error which means you need to resubmit. This feature is also very vital because some very high-ranking directories do not even accept automated submissions.